Polk Audio
customer
Polk Audio products
Fixture
Art Guild
Tech
Video, Audio switching, Amplification,
Push-button and Touchscreen interface
Six separate audio vignettes ranging from complex surround sound to simple portable and in-wall speakers.
The Challenge
Demonstrate a variety of products in a clear series of presentations, each with a different interface appropriate to the type of product on display. Make the presentation simple, but provide ways to dig deeper as interest increases.
The Process
Design custom audio switching and user interface options for four vignettes. The surround sound theater speakers required an embedded five channel amplifier to demonstrate the speakers at their best. Custom wiring harness, instructions, labeling, and switching devices.
The Experience
Two freestanding fixtures near the aisle present sound bars, architectural speakers and personal audio, while more involved product presentations of home theater and in-wall speakers are positioned within a few steps. Touchscreens with colorful, brand specific graphics invite the shopper to explore each vignette. Choose music or video, audition speakers in various configurations, and drill down to see more detail about each product on the screen.
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