Tools & Tech


Rise Above

Welcome to Ascentic!

AscenticTM Retail Engineering is the new brand from Audio Authority® providing design and manufacturing services for the retail electronics industry, and other markets requiring interactive controls.

Ascentic is all about rising above the market noise and competition by creating compelling product experiences.

If that is a goal we share, you’ve come to the right place.

Breaking News!

Ascentic™ Team Ships Production Quantities

Our first major shipment of touchless sensors went out on January 6, 2021! The PX-100 proximity sensors will be installed in point-of-purchase displays for retail stores across the US. These new touchless controls will protect consumers from the spread of pathogens. Instead of push-buttons, small proximity sensors will provide intuitive control without any physical contact. Download the press release and product information here.

The Ascentic Difference


Pioneers in electronics demonstration for over 4 decades.


End-to-End Project Management.


Domestic control and accountability from our 4.5- acre manufacturing campus in Central Kentucky.


Passionately dedicated to your success, elevating your competitive position and market share.

Proven Partner

Proven Partner for retailers, brands, fixture designers, and store planners. Projects and jobs of all sizes, including nationwide rollouts.

“The Ascentic Team Includes You”

Retail Engineering, Our Process

Our comprehensive process assures your customer engagement rises above others:

Our process starts with you. We form a team around your specific objectives. Customer, sales, engineering, project management, product partners (fixture house, ad agency, media or data provider) concept, ideas, brainstorming, analysis, resulting in experience definition

We handle the details:

  • Schedule
  • Budget
  • Technology
  • Supply chain
  • External partners
  • Innovative “skunkworks” deploying the latest interactive and data flow technologies
  • Proof-of-concept, prototyping, 3D printed parts
  • Functionality testing, field testing
  • Packaging and installation-ready value added features
  • Budget & schedule review, approval
  • Design approval for production
  • Support documentation published
  • Our factory is here in Lexington, Kentucky
  • Quality control systems and testing
  • Detailed packaging and shipping
  • Fulfillment, logistics, deployment coordination
  • Deployment-installation support
  • Setup/adjustments/repairs/replacements
  • Warranty and after sale support

Our Story Began in 1976…

with a vision to empower consumers to make better, more informed decisions when shopping for home audio products. From our inception we focused on the customer experience. Quality of the demonstration, valid product comparisons, and the benefits of future ownership set us apart.

That passion for excellence has continued and grown over the decades into a comprehensive offering of products and services for the retail consumer electronics industry. Those technologies now go far beyond just audio to immersive experiences with multimedia, intuitive graphical user interfaces, touchless interactivity, digital signage, sensors, data acquisition and analytics.

Our Brand Family

Ascentic is one of three brands under the Audio Authority umbrella, which also includes Audio Authority intercom systems for banks and pharmacies, and Enhanced Flight brand aviation products.  All of our work benefits from the fact that our Engineering, manufacturing, and support teams work side-by-side on our Lexington, Kentucky campus.


Monday – Friday
8:30AM – 5:00PM EST


2048 Mercer Rd,
Lexington, KY 40511

How Can We Help?

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