The interactive display market is booming and is expected to be valued at $13.2B by 2025. It’s currently an industry with about $9B in annual revenue.
Who wouldn’t want to be a part of that growth?
Digital signage is the new hot topic in marketing and can be an exciting way to engage your audiences.
All industries can use interactive displays, from education to retail. With such potential, you really can’t ignore this strategic marketing initiative.
Read on for more about interactive displays, what they are, and how to use them.
What is an Interactive Display?
An interactive display is a setup, such as a kiosk or a screen with information flowing across it that customers can use.
This is a proactive form of marketing where you create an opportunity for customers to research topics and read information without speaking to a salesperson.
Some displays even allow customers to complete transactions, process payments or request more information with just a few touches of the screen.
Interactive displays are popular in healthcare, at tradeshows, and at schools and universities.
Displays can be touch screens with web pages displayed, interactive product demonstrations, video tutorials, and reviews or testimonials from happy customers.
What Are Some Examples of Digital Signs?
Some examples of digital signs are the screens you see at a doctor’s office, self-serve areas, and quick-service restaurants.
A popular interactive solution is a kiosk. Kiosks are used in many industries and can provide a variety of functions, such as:
- Wayfinding kiosks with maps
- Provide information
- Payment processing
Retail marketing has adopted interactive displays, using them to allow for self-check-out, help visitors find their way in large buildings (think a mall), and for marketing and branding purposes (such as billboards).
The tourism industry uses these displays to show maps of the area, and some even have the capability for the user to order tickets for attractions or transportation.
Digital signage interactive displays have a whole host of purposes and use.
A comprehensive list of options can be found here, but this shortlist can give you an idea of what you can purchase:
- User interfaces
- Headphone and speaker switchers
- System control
- BrightSign accessories
Why Does My Business Need This?
In today’s interactive world, digital signage and advertising are a must.
To connect with your audience, you need to use marketing tactics that get you in front of them and capture their attention.
The following are benefits to using digital advertising in your business.
They’re Visually Appealing
You have the option of having graphically-designed, animated ads, videos, and audio. This will not only capture the attention of your intended audience, but it will make them want to know more.
There aren’t any constraints related to size, character or word limits, or what you can include.
Every great marketing professional knows you have to target your ads to get anywhere with them or generate an ROI.
With digital signs, you can choose where they are, what kind of people they get in front of, and narrow down the market.
You Can Retarget Interested Browsers
You know what I’m talking about. When you’re on a site, and you view something, and then it shows up on your social media sites? That’s retargeting.
By using this strategy, you can find your audience based on past behaviors and interests, so you have a greater chance of success.
Digital Signage + Other Marketing Tactics = Excellence
Research has shown that 31% of people click on digital ads and 27% go on to look up the company and learn more.
Once you have them researching your company, you have a 59% chance they’ll be converted to a customer.
So, by aligning your digital display strategy with your regular marketing strategy, you can maximize the results.
Easy Tracking Means Easy Refinement
You can quickly see the number of clicks and views your campaign has.
Updating a campaign to get better results has never been easier.
Getting Started with Digital Signage
Before getting started, you’ll want to research the options available and choose a company with the expertise in interactive displays you need for your business to succeed.
Do’s and Don’t’s
An interactive retail display should show value and let your customer know how their life will be changed by using your product or service.
Here are some yes’s to make your customer experience memorable:
- Design intuitively, so customers understand what to do
- Create quiet and personal experiences
- Be an industry-leading innovator
- Add value in every feature
And some no’s so your customer experience doesn’t flop:
- Make it difficult to understand your offer
- Create an experience that’s loud and uncomfortable
- Add features just to add features
How Do I Choose an Agency?
Great question! You’ll want to consider a few things before choosing a company to provide your interactive signage.
- Types of displays you need
- User/customer experience
A company like Audio Authority offers a variety of solutions for retail marketing.
If you want a full-service organization to complete end-to-end project management to get your digital signs up and running, you need a company like them.
My Company is Ready!
You’ve read the above and are certain your business needs an interactive display. You now understand what an interactive display is and know exactly the type you want for your company.
You’re ready to invest in this engaging solution to elevate your customer experience and attract new audiences.
If you’re ready to get started and think Audio Authority has what it takes to provide your technical interface solutions, reach out today for more information or to get started.