Studies show that 61% of shoppers buy products because of in-store displays. As we head into 2023, it’s time to start thinking about new retail display trends that can help boost sales and engage customers. In this article, we’ll explore some of the latest visual merchandising and retail display ideas that you can use in your retail store.
Interactive displays have been gaining popularity in recent years, and this trend is set to continue in 2023. Incorporate touch screens, motion sensors, and other interactive elements into your retail displays. You can create a more engaging and immersive shopping experience for your customers.
Personalization is another trend that’s set to continue in 2023. You can create a more personalized shopping experience that makes customers feel seen and heard. Do this by tailoring your displays and product offerings to specific customer segments.
Augmented reality (AR) is a technology that overlays digital information in the real world. It’s becoming popular in the retail space. By using AR in your displays, you can create a more immersive and interactive shopping experience that can help drive sales.
Lighting can be used to create an ambiance and highlight certain products. You can use spotlights, backlighting, or colored lights to draw attention to your display.
This is also a really cost-effective way to spice up your display. You can move things around and change the lighting easily to get the look you want.
Use Product Demonstrations
Product demonstrations can help customers understand how your products work and how they can enjoy them. You can set up a demonstration area within your display. Also, have a salesman show the products to customers.
This is really effective in places like grocery stores. People love to walk by and grab samples of items that they might like to have at home. This will encourage them to purchase those items because they know what to expect.
Sustainability Use Eco-friendly Materials
Sustainability is a growing concern, which is why people need more friendly options. Choose materials that are sustainably produced and recyclable. As the climate crisis rises, it’s more important than ever to practice these methods.
Highlighting sustainable products will show people that you support a common cause. They will be more bought into what you are providing because of this. Showcase products that are environmentally friendly or have a lower carbon footprint.
Use signage or other messaging to educate customers about the sustainability of your products and displays. You can also use this form to educate your clients on your products of information that you might want them to know.
Use Data Analytics
Analyze customer data to understand preferences and create personalized displays. This way each customer feels like the space is reaching out to them. Use customer data to create personas and tailor displays to specific customer segments.
Personalized messaging is also a trend in retail that can be huge. You can use messaging and signage that speaks directly to each customer segment.
Social Media Integration
Encourage customers to use branded hashtags when sharing photos of your displays on social media. Include social media feeds in your displays to show real-time customer feedback and engagement. Use displays that are visually appealing and unique to encourage customers to share on social media.
Use lighting to create a mood or highlight specific products or displays. Use sound effects or music to create an immersive experience. These things will give the experience that enhances the customer’s emotional connection with the product.
Use Negative Space
Use negative space to highlight products and create a clean, uncluttered look. Limit the color palette to create a cohesive, minimalist look. Use simple displays that focus on the product and its features.
Partner with influencers to showcase products and create a buzz around your brand. You can do this by using influencer-generated content to create visually appealing displays. You can offer them some of your products or make a deal with influencers interested in your brand.
Create unique collaborations that showcase the influencer’s personality and how they align with your brand. This is a good way to get people who are fans of influencers to give you business.
Community Involvement: Highlight Local Products
Highlight products that are locally produced or sourced. You can partner with local organizations or charities to create displays. These will showcase your involvement in the community and boost support.
People love things that make them feel close to home. They also love to support local businesses. Host events that bring the community together and showcase your brand’s values.
Hybrid Retail: Use Technology
Use technology to create a seamless online-to-offline experience for customers. Incorporating mobile devices and tablets can go a long way with customers.
This allows them to access more information and buy products. Use pop-up shops to create a sense of urgency and exclusivity around your brand.
Multi-Sensory Experiences Using Tactile Materials
Incorporate materials with different textures to create a multi-sensory experience. Host in-store tastings or offer samples of food or beverage products. Encourage customers to touch and feel products to create a more engaging experience.
Audio can be used to create a mood or set a tone for your display. You can use music or sound effects to create a more immersive experience for your customers.
In-Store Technology Using RFID technology
Use RFID technology to track inventory levels and ensure product availability. Use in-store analytics to track customer behavior and preferences. This will allow you to optimize the things you have so they fit perfectly for your customers.
Use self-checkout kiosks to speed up the checkout process and create a more efficient shopping experience. People appreciate processes that make their day more streamlined and easy.
Incorporate seasonal themes into your displays to create a sense of excitement and anticipation. Use seasonal colors to create a cohesive look and feel across your displays. People love seasonal items and holidays so they will be more interested in the items that will not be there long-term.
Remember to highlight seasonal products to showcase your brand’s relevance and connection to current trends. Here are a few tips and tricks for staying on top of current trends in the retail display:
Attend Industry Events and Trade Shows
Attending industry events and trade shows is a great way to stay up-to-date on the latest retail display trends. These events often feature keynote speakers, workshops, and exhibits. They showcase the latest products, technologies, and design trends in retail display.
Follow Industry Influencers and Publications
Following industry influencers and publications on social media can help you stay on top of current trends. You should also subscribe to industry-specific newsletters and magazines.
These resources often feature helpful information. It includes commentary, case studies, and analysis of the latest trends in retail display.
Conduct Customer Research
Conducting customer research can help you better understand your target audience’s preferences. This way you can stay ahead of emerging trends.
Consider using online surveys, focus groups, and social media listening tools. These gather insights about customer behavior, preferences, and opinions.
Experiment With New Ideas
Finally, don’t be afraid to experiment with new ideas and test out new trends in your retail displays. Trying out new techniques can help you stay ahead of the curve and differentiate your brand. You can create a more engaging shopping experience for your customers.
By following these tips and tricks, you can stay on top of current trends in retail display. You can also create more effective and engaging displays for your customers. This way you won’t bother with boring looks and will excite every customer walking through the doors.
Why You Should Use Ascentic Retail Engineering
Ascentic Retail Engineering helps you to optimize the customer experience through technology. Retailers can create a more engaging and effective shopping environment by using Ascentic. By incorporating Ascentic Retail Engineering into your display strategies, you can create engaging displays.
They will be able to meet the needs and preferences of your customers. This leads to increased sales and customer loyalty.
Get the Top Retail Display Looks Today
As we get further into 2023, there are several retail display trends that can help to increase sales and engage customers. Retailers should incorporate interactive displays and personalization to optimize the customer experience. Ascentic Retail can help you achieve the look that you want in your space.
Check out our product packages or contact us for more information on how to get started.