According to the US government’s Energy Star program, using LED lighting in a retail store can boost sales by 19%. If you’re looking to showcase and sell your top products to shop visitors, it’s important that you create a top-notch product display with LED lights.
Here, we’re going to talk about the importance of lighting in your retail store. Read on to learn more about how you can enhance product displays with LED lights to make more sales.
Why Is LED Lighting Important for Your Product Display?
Generally, there are three lighting types for retail stores:
- Ambient lighting, which refers to your store’s overall lighting system and contributes to the overall atmosphere
- High-activity lighting, which focuses on covering the entire store with light so that there are no dark corners that people won’t frequent
- Accent lighting, which shines over just a few products to draw attention to them
The versatility of LED lighting makes it important for retail stores.
Creates Display Intensity
LED lights are generally brighter than alternatives. The difference in light output between an incandescent bulb vs an LED bulb is 3550! Because of this, using LED bulbs over a store display can create an intensity that draws consumers to that display.
People are more likely to notice well-lit products. However, they also are more likely to confidently purchase them. They’ll be able to analyze everything about the product before buying it, which is important since no one wants to buy a mysterious item.
Note that intense incandescent lighting can also cause food to become discolored. Grocery stores or other shops selling perishables need LED lighting to function. No one wants to buy oddly-hued vegetables or weird-looking mystery meat.
Showcases the Right Products
Accent lighting can also help you to showcase the products that need the most attention. After all, you’re trying to get people to purchase specific items depending on how well all your merchandise is doing.
Showing off your top-performing products will draw people to them and increase sales. Since these are the most-sold items, they’re more likely to sell in the future as well. Place these LED-lit displays on aisle endcaps and near checkout lines.
The above tactic also serves as a branding strategy. When people think of your retail venue, they’re more likely to think of the best products available. You’ll build a reputation as a high-quality retailer that offers the items that people most want.
You also may want to draw attention to new offerings, which well-placed LED lighting can do. If you begin to sell a new product, this is a good way to kick off sales and get people interested.
Showing off last-chance items is another great strategy for placing accent lights. You want to let people know that a sale is happening, so it’s even better if you can illuminate clearance items in a storefront window or right by the entrance doors. This will get people to notice your sale items so that they clear the store of them and make more purchases.
Determining What Products to Show Off
To determine what products you want to showcase, you’ll need to track your purchases. This will tell you what products perform best and what you need to push for seasonal sales. Tracking competitor analytics online will also let you know what products could sell better if you give them an extra push.
Ascentic Lighting can assist with data collection through touchscreen checkout displays, video collection, audio feedback, and more. It’s easy to start analyzing your sales and consumer demographics with professional help. Luckily, you need to look no further than top LED light providers!
Invites Consumers With Different Temperature LEDs
LED lighting lets you choose the right color temperature for your product displays as well. Incandescent lighting made this more challenging. They are less diverse and generally tend toward being warmer.
The different lighting types and their Kelvin ratings are:
- Soft lights: 2700-3000 K
- Warm lights: 3000-4000 K
- Cool lights: 4000-5000 K
Soft lights generally are not ideal for retail displays. However, they may work for cozy ambient lighting in libraries and some coffee shops. They’re usually used residentially in bedrooms and living rooms.
LED displays can be either warm or cool. This is critical because different products will look best in different lighting. Note that a higher K rating means brighter lights even within one category. A 4000 K bulb is still warmer than a 4500 K one despite both being classified as “cool.”
Cool light contains more blue while warm light contains more red.
In the case of a grocery store, an apple will look grayish and unappealing under cool light but excellent under warm LEDs that bring out its red and golden hues. Cool light is good for other areas of the store because it makes ice look crisp and white rather than a weird yellowish color.
At an apparel and accessories store, warm lighting may be good for clothing displays. It can make the fabric look softer and provide a look of comfort and style. However, you probably will want to use extremely cool lighting over the jewelry to make it shimmer and sparkle.
Builds an Atmosphere
Accent lighting isn’t the only important lighting type, though. You can’t neglect ambient and high-activity options. LED lighting’s diverse temperature options are also important because you can vary your retail ambiance based on your chosen lighting temperature.
Warmer lighting creates an inviting and calming atmosphere. This is ideal for stores that sell things like books, candles, antiques, foreign imports, mugs, and furniture. It’s also more intimate and can make the room feel smaller, which makes consumers feel closer to the products.
Cool lighting is good for smaller stores because it makes the room feel larger. People won’t feel crammed into a small space and will be more likely to take their time when browsing. It also is great because it keeps shoppers energized and excited about your offerings.
Note that you can enhance product displays by making the lighting temperature over them different than that of your overall ambient lights. This is a great way to make displays stand out.
How Can You Install LED Lights Into Your Store?
Once you choose the right temperature lighting for your store, you will need to make some other decisions leading up to installation.
Working with a professional is the best way to ensure that your displays look expert-crafted and appealing. Experienced lighting professionals can talk with you about what you want to illuminate and how to best make it stand out. They can also help you throughout the installation process to ensure that each display looks as amazing as possible.
Make Sure There’s Contrast
To show off certain products and styles, you’ll need to make sure that there is good contrast between your target displays and surrounding items.
This means using brighter lights. It also means creating a contrast between cool and warm lighting. Professionals can help you decide this if you’re stuck.
You also may want to consider colored LEDs in certain areas! Bright red LEDs might be great for creating a romantic mood in the makeup section of a department store. Soft blue lighting is great for illuminating beds because it’s an extremely calm color.
Determine the Best Fixture Style
At this point, you’ll need to choose a style for your lighting. While placing ambient lights on or in the ceiling is a no-brainer, actual smaller product displays are a bit different.
Floodlights above displays are always a great choice, especially if you can incorporate them into display cases. This is a subtle way to illuminate products. However, you can also place additional flood lighting above displays if you lack a case.
Some tables selling small items like trinkets and books might benefit from antique-looking light fixtures. These are also great for cafes and coffee shops because they serve as decorations as well as lighting. Consider your options and make your decisions based on the surrounding decor.
Take Care of Installation Logistics
Once you know exactly how to enhance product displays with LED lighting, you’ll need to figure out the logistics behind the installation. You may be able to erect small, simple fixtures on your own.
However, if you want to shine floodlights on displays, install LED-equipped cases for products, or put overhead ambient lights across your ceiling, you’ll need professional help.
Determine your specific needs with the experts that are providing your quality lighting. This will ensure that you get perfect displays efficiently and quickly. It also can help you cut costs since you’ll be using optimal tools and best practices for installation.
Create a Fresh Shopping Experience
Using top-notch lighting is a quick and efficient way to boost your retail store sales. Now that you know how to create an amazing product display with LED lights, it’s time to get started.
Ascentic Retail is committed to finding the perfect LED lighting so that you can appeal to your visitors the right way. Our services range from lighting and sensors to automation, touchscreen software, and data collection. Contact us to discuss your specific needs and how we can help your product displays shine.