In a time where foot traffic has grown scarce, it’s important to maximize the value of every consumer. Now, retailers need to use innovative technology such as digital retail displays to attract and excite consumers.
More than ever, people are highly reliant on digital devices. Today, digital interaction is the norm. For this reason, consumers seek out brands that incorporate interactive technology into the shopping experience.
To learn how interactive retail kiosks are boosting sales for stores, read on.
The Benefits of Interactive Retail Displays
Today’s shoppers are highly intelligent. Before today’s consumers make a purchase, they want to know what they’re getting for their coin, and they don’t want to get “sold” by commission-hungry salespeople. An information-rich digital retail display can provide consumers with the information that they crave.
A growing number of organizations have turned to digital displays to enhance the shopping experience. However, interactive retail kiosks also reduce the cost of doing business.
Today’s consumers are used to the online shopping experience. It’s convenient, efficient, and quick. However, it’s also personalized.
Many online retailers require consumers to log in to an online account. There, companies amass detailed personal information, such as search and purchase histories.
Conversely, the brick-and-mortar experience is comparatively cumbersome and lacking personalization. It’s difficult to provide a personalized experience to a stranger.
Personalization Equals Profits
Nevertheless, it’s a necessary art and science in retail. You must engage with consumers to excel in modern retail. Interactive digital displays make this task that much easier.
You can deliver a high level of personalized service for every in-store shopper. All you need are interactive touch-screen kiosks.
With a freestanding or wall-mounted retail digital display, your customers can access all the information they need and want. You can use a digital kiosk to highlight your products or services.
Every customer is different. With a kiosk, they can browse through your information as fast or slow as they desire.
With a digital retail display, you can provide information about your entire inventory. You can even offer options for ordering goods that are out of stock.
Today, touch-screen kiosks can prove more engaging for consumers than speaking with an employee. Your touch-screen can free personnel to run operations. Alternatively, you can purchase a touch-screen to eliminate the roles of select personnel.
Under the Hood With Digital Retail Displays
Depending on the design of your kiosk, consumers can input detailed and personal information. They can even customize your products. This feature enables consumers to visualize how your products will fit into their lives.
With visualization capabilities, consumers can check out your products on the spot. Many consumers are comfortable with using technology for this process.
You can even provide an option for consumers to ship goods directly to their homes. This convenience allows your customers to enjoy a hands-free shopping experience.
More importantly, however, a kiosk can help you to collect a massive amount of data. If you’re interacting with consumers, you must collect as much data as possible.
You can use this information to enhance your marketing efforts greatly. This detailed consumer information will help you to optimize your marketing strategy.
It will also help you to meet the needs of your ideal buyers. Best of all, a kiosk can enable you to do so in real-time.
As for your consumers, they’ve grown used to accessing information instantaneously. When they want to know about a product, they’ll typically go online and find information right away. It’s important to re-create this experience in your store.
By re-creating the on-demand information experience in your store, you’ll deliver a more satisfying buying experience. In turn, you’ll boost sales.
Appealing to Consumer Curiosity
We are curious animals. We love to see, touch, interact with, and experience things. Intrinsically, consumers are more likely to have a curiosity about an interactive display versus a static sign.
Think about it. Would you spend more time watching a magician on the street or reading a billboard about a magic show?
Consumers like to get pulled into an experience. It’s part of who we are. Resultantly, a consumer will choose to become a part of something versus reading a sign any day.
For this reason, digital retail displays are a valuable asset for retail stores. Furthermore, they’re having a phenomenally positive impact on customer service.
Retail digital displays are increasingly becoming a part of the customer experience and in-store marketing strategy. A digital display is more than just a message. It invites consumers to join in the experience of your brand.
For this reason, digital displays are present and beneficial in nearly all industries. The power of digital displays is shaking up the retail sector. Now, the deployment of immersive technology is a logical part of retail operations.
More and more stores are deploying in-store digital displays. For example, retail powerhouses such as Macy’s are rolling out digital displays as part of their omnichannel marketing strategy. As this occurs, the capabilities of digital displays are growing.
Now, a digital display might have advanced features like a touch-screen or motion-activated lighting. You might also see a digital display with proximity and gesture sensing capabilities. These high-tech features provide an obvious advantage over static retail signage.
Grab Attention, Convert Buyers
Ultimately, digital retail displays boost sales. Among the many benefits of digital signage, this benefit tops the list.
Accordingly, many retail operations are outfitting their spaces with branded touch-screen kiosks. To their delight, these cutting-edge marketing tools are supercharging their bottom line.
With a digital display, you can provide a high definition experience for your customers. Furthermore, you can change content to whatever you want—whenever you want.
Digital retail kiosks enable retail operations to develop new and innovative lines of revenue, and all those lines of revenue lead right back to the bank.
The Path to the Future of Retail Starts Here
Now is the time to break away from static signage and embrace digital retail displays. Digital displays offer more engagement for consumers. However, they also offer more benefits for businesses.
Ascentic Retail Engineering is your solution for developing engaging custom digital displays. Our skilled engineers will guide you through the digital retail signage development process—from concept to finished product.
Start on the path to boosting your revenue with digital signage by contacting an Ascentic Retail Engineering representative today at (800) 322-8346 or connect with us online.