Did you know that well-placed display tables for retail stores can boost sales by up to 30%? When retail display furniture is used correctly, it can transform your store’s layout. And that makes products more appealing and accessible to customers.
So, how does it work?
Well, let’s take a look at the top display tables and placement strategies to boost sales and enhance presentation. We’ll explore the best options to showcase your products and create an inviting shopping experience.
The Importance of Display Tables for Retail Stores
Display tables help showcase products in a way that grabs customers’ attention and encourages them to explore more. And when they’re arranged well, they can create an inviting atmosphere that makes shopping more enjoyable.
The result? Customers are more likely to spend time browsing and ultimately buying products.
A well-organized display table can highlight featured items or new arrivals. They’re great for seasonal promotions. This not only draws attention to these products but also helps guide customers through the store.
Effective displays can direct the flow of foot traffic. This helps make the shopping experience smoother and more efficient.
The design of display tables can change how products are taken in by customers. Tables that are visually appealing and match the store’s overall aesthetic can make the items on display really pop.
Plus, when customers see products presented in an attractive way, they often see them as being higher-quality items.
Display tables can also serve functional purposes. They can help organize products by category, making it easier for customers to find what they’re looking for.
For example, a clothing store might use tables to separate men’s, women’s, and children’s apparel.
Types of Display Tables
Standard display tables are the most common. These tables are often used in the center of the store or along aisles to showcase featured items or new arrivals.
They help create focal points, drawing customers’ attention as they walk through the store.
Nesting tables are another popular option. They come in sets of two or more, with each table fitting neatly under the larger one. This design allows for flexibility in display arrangements.
Retailers can use them together to create a tiered effect or separately for different sections of the store. Nesting tables are especially useful in smaller spaces where maximizing the display area is a must.
Pedestal tables add a fun touch to a retail space. These tables are taller and often used to highlight special products.
Their height makes the displayed items stand out. They catch the eyes of shoppers from a distance.
Pedestal tables are ideal for showing off high-value or limited-edition products. It gives them a sense of importance and exclusivity.
Tiered display tables offer multiple levels of display space. That makes them perfect for showing off a variety of products in a small area.
The tiered design helps in organizing products neatly. Customers can then more easily view and choose items.
These tables work well for displaying items like shoes, accessories, or cosmetics. Basically, any smaller items where different sizes or styles need to be presented together.
Features to Consider
The material and durability of the tables are both important factors. Wood is often chosen for its classic look and sturdiness. Metal can provide a modern, industrial feel and is very durable.
Glass tables give a sleek and clean appearance that can make products look high-end. But of course, they’re also more fragile.
The size and versatility of display tables also matter a lot. It’s important to choose tables that fit well within your store’s layout without overcrowding the space.
Versatile tables that can be rearranged easily or used in multiple ways are a great investment. They allow for flexibility in your store’s design and can be adapted for different promotions or seasonal displays.
Mobility is another feature to keep in mind. Tables with wheels or lightweight designs can be moved around the store effortlessly.
This is especially useful for creating displays that change up a lot. Being able to reposition tables quickly can help keep your store’s layout fresh.
Aesthetics play a big role in the overall feel of your store. So, naturally, the design and appearance of display tables should match your store’s theme and branding.
A cohesive look can improve the shopping experience. It makes your store more attractive and inviting. Consider the color, shape, and style of the tables to ensure they complement the products you’re showcasing.
Best Practices for Store Table Displays
Strategic placement of display tables can make a big difference in a retail store. Positioning tables near entrances or high-traffic areas can attract more customers to featured products.
It’s useful to place them along pathways that naturally guide customers through the store. This approach not only increases visibility but also encourages shoppers to explore more areas of the store.
Lighting is another important aspect; proper lighting can highlight products. This then makes them more appealing to customers.
Using spotlights or under-table lighting can create a focus on specific items. It’ll draw people’s eyes directly to the displayed products!
Good lighting can also make the colors and details of the items pop more. And that usually makes them look more attractive.
Product grouping is a helpful technique for creating visually appealing displays. Grouping similar or related items together can make it easier for customers to find what they need.
So you might have a display table featuring summer apparel. You could include sunglasses, hats, and swimwear.
This method helps customers see how different products can be combined, potentially increasing sales of multiple items.
Seasonal displays are a great way to keep your store looking fresh and relevant. Changing displays according to the season or upcoming holidays can attract repeat customers looking for new products.
Maybe you have a display table for back-to-school season. It could have school supplies, backpacks, and lunchboxes. This not only boosts sales but also shows that the store is current and in tune with customers’ needs.
Enhancing Presentation With Merchandising Display Solutions
Merchandising display solutions can take your store’s presentation to the next level. Combining traditional display tables with modern technology can create an enthralling shopping experience.
For instance, you might add digital screens near display tables. These can provide customers with more information about the products, or even how-to videos. This not only educates shoppers but also keeps them interested and encourages them to make a purchase.
Interactive displays are another effective solution. Touchscreens or tablets can be placed on or near display tables, allowing customers to explore more about the products on display.
These interactive elements can offer personalized recommendations based on customer preferences. And they can also help in showcasing a wider range of products that might not be physically present in the store.
Using augmented reality (AR) is a growing trend in retail. AR can help customers visualize how products will look or fit in their homes.
For example, a furniture store can use AR to show how a table will look in a customer’s living room. This technology can be integrated into the display area, providing a fun and immersive shopping experience.
Lighting can also play a big role. Smart lighting systems that change color or intensity based on the time of day or season can make displays more dynamic.
Maintenance and Upkeep of Retail Display Fixtures
Regular maintenance of retail display fixtures is important for keeping your store looking fresh and inviting. Dust and dirt can accumulate quickly, making even the most attractive displays look unappealing.
Cleaning your display tables and fixtures regularly helps maintain a polished appearance. Use appropriate cleaning products for different materials. We’re talking about glass cleaners for glass surfaces and wood polish for wooden tables.
This keeps your display tables looking their best and extends their lifespan.
Inspect display fixtures frequently for damage. Loose screws, chipped paint, or broken parts can make your store look neglected.
Fixing this stuff right away helps your displays stay sturdy and safe for customers. Solving minor problems before they become major ones can save you time and money in the long run.
Rearranging displays periodically helps keep the shopping experience fresh for returning customers. Changing the layout or the items on display can make the store feel new and exciting.
Plus, it encourages customers to spend more time exploring different sections, which can lead to increased sales. Rotating products also means that all items get equal visibility over time.
And consider the wear and tear on your display fixtures. High-traffic areas might need more frequent maintenance or replacement of fixtures. Investing in high-quality, durable display tables can reduce the frequency of replacements.
Showing Off the Goods!
Choosing the right display tables for retail stores can transform your space, attract customers, and boost sales.
At Ascentic Retail Engineering, we’re experts in providing design and manufacturing services for the retail electronics industry. Our goal is to become an invaluable business partner by focusing on superior capabilities, ease of deployment, and reduced costs.
Get in touch today to find out how we can help with your business!