Pop displays are a great way to draw attention to your store and increase sales.
They’re also an excellent way to promote new products, highlight seasonal items, or create a special event display. Here are five tips for creating the perfect pop display that will make you stand out from the competition.
Keep reading to learn more.
What Are Interactive Pop Displays?
Interactive pop displays are a type of retail display that uses technology to engage customers. This can include anything from touch screens to motion sensors to interactive video displays.
Why Use an Interactive Pop Display?
There are several reasons why you should consider using an interactive pop display for your business.
First, they are a great way to increase sales. Interactive displays are popular because they draw customers’ attention, allow them to interact with your products, and help you build brand awareness. As a result, more shoppers will likely want to buy your items when they see how fun they are.
Second, you can use pop displays to promote new or seasonal products. For example, a pop display can encourage shoppers to try out your new lip gloss by allowing them to play a game or put on a virtual makeup application. This will help you build buzz for the product and increase sales in the long run.
In addition, interactive displays are also great for creating an engaging in-store atmosphere. These displays can create a fun and entertaining experience for customers, making them want to visit your store more often.
Finally, pop displays are great for special events like races and other consumer contests. They give your shoppers an additional incentive to visit your business and promote engagement among different types of shoppers.
5 Tips for Creating the Perfect Pop Display
Now that you know the benefits of using an interactive pop display, it’s time to learn how to create one. Here are five tips that will help you get started:
1. Plan your Display
The first step in creating a successful pop display is planning it out. Make sure to think about what you want to achieve with the display and how you want it to act.
Then, create a list of the activities you want your display to carry out. For example, do you want it to encourage shoppers to purchase items? Or perhaps you would like for them to play a game or watch an interactive video while they wait in line. Whatever the case may be, make sure that your activities are engaging and relevant to your business.
For example, a clothing store might want to create a display that encourages shoppers to try on clothes. On the other hand, a pet store might want to create a display that allows customers to play with animals. The interactive aspect of the touchscreen and customizable display make a huge difference.
2. Think of Your Audience
It’s also important to think about who you’re marketing to before building your pop display. Different demographics will want different types of activities, so make sure that you create a display that is appropriate for your target audience. For example, if your store targets teens, you probably don’t want to include video games on your pop display.
For instance, a display at a technology store might include a touch screen that allows customers to learn more about the products they’re interested in. This can help them make better purchasing decisions and offer shoppers an interactive glimpse into what it’s like to be a customer.
If your target audience is families, then you might want to consider creating a display that allows children to play with items in the store. This can help them learn about your products while entertaining them at the same time.
3. Select Your Technology
Once you have planned out the activities you want your pop display to carry out, it’s time to select the technology that will make this happen.
The two main types of interactive displays available are electric and electronic. Electric retail pop displays give the customer a physical interaction with the product, such as touch screens and motion sensors. Electronic displays use digital means to communicate with customers, such as interactive video displays and holograms.
Which type of technology you choose will depend on your budget and the goals of your display. However, it’s important to make sure that the technology you select is reliable and user-friendly.
For example, a clothing store might go with a touch screen display that allows shoppers to swipe through different looks. You can market products in retail space and give your customers something fun to play with. Customers love this because it makes their shopping experience interactive and fun.
4. Build Your Display
Once you have decided on the activities and technology you want to include in your pop display, it’s time to create your actual product.
Make sure that the display is recognizable so shoppers know what activities are available to them. Try adding bright colors or signage with clear messaging so customers know exactly what to do when they see your display.
For instance, a clothing store might use bright colors and signage that reads “Try on clothes with these free virtual mirrors.” This will allow customers to immediately know what they need to do at the display.
5. Promote and Train Staff
Once you build your pop display, it’s important to promote it to your staff and make sure that they are familiar with how it works. This will help them answer any questions shoppers have about the display and ensure that everyone is having a good time.
This is important because most pop displays are in high-traffic areas, which means that they can be distracting to your staff. If you want to ensure that the interactive elements of the display don’t interfere with other activities or hinder conversations between customers and employees, make sure that everyone knows how it works.
For example, a clothing store might distribute fliers about its new pop display with information on how to use it. They might also have an in-store training session so employees are familiar with the features of the display.
Get Started With An Interactive Pop Display Today
Creating a successful retail pop display doesn’t have to be difficult at all.
By following these five tips and building a display that is engaging and relevant for your target audience, you will be able to attract more customers and see improved sales in no time!
When you’re ready to get started, contact our expert team!