Did you know that 65% of U.S. consumers purchased in a physical store in the past six months? People are looking to get out of their apartments and homes and now is an excellent opportunity to attract people to your store.
Now is the time to get creative and draw customers to your store using eye-catching digital displays. Keep reading, and we will guide you through five retail store display ideas.
1. “Try It Out” Stations
People want to see that the product they’re paying for is worth their money. Headphones are an investment, with wireless, noise-canceling, and various shapes and sizes; there are many options on the market.
Setting up a station where people can not only try the headphones on for size but can connect their phones and listen to music or a podcast is a great way to attract customers.
This allows people to get not only a feel for the fit of the headphones but also the sound quality. Ascentic Retail Engineering created a display with eight different types of headphones. They have great tips for retail displays.
They set up the headphones with custom wiring, labels, and instructions so that customers knew the type of headphones and how to set up their music on them. Setting up a “try it outstation” can range from electronics to couches and furniture to blow dryers.
You can show multiple different brands of products and let people decide what works best for them. The options are endless and will keep customers coming back for more.
2. Provide Instructions
Just like Ascentic Retail Engineering used instructions with their headphones display, if you have any technical presentation, it’s helpful to provide labeling and instructions.
Allowing the consumer to fully understand the product or multiple products you’re presenting can be a significant selling point. You may direct a consumer into buying a product because they see the benefit and understand how to use it.
One display example that includes multiple components is if you set up a home theater. Whether someone is looking for tv or speakers, you will want to provide clear instructions and a picture of how each product works together.
This will let consumers see how the product can fit in with their products at home and decide if it’s a good fit. You can also have someone always on site, ready to help guide people through the display and answer questions.
Adding a human touch can be just as helpful as instructions and people will like having someone there to answer any questions they have.
3. Technology is Key
Technology is one of the 2021 retail store display trends. Finding ways to use technology will attract customers and help make displays look less cluttered, and keep everything organized.
If you’re a retail store that sells clothes, you can use technology for fitting rooms and let people browse the collection.
For example, you can set up a station where people can select things to try on in the store, and you can bring the items directly to their fitting room. You can also provide recommendations based on what they’re choosing as they’re browsing.
Less is more, and you don’t need elaborate clothing displays. Using a touch screen is practical and makes it easy for the customer to see what’s available.
Capitalizing on technology will only enhance your displays and is the direction most places are going in to make the shopping experience seamless and efficient.
You can take technology even further and help make the checkout process or ordering online in store if something is unavailable quick and easy.
4. Create a Sensory Experience
There was a study done in Belgium that showed that the smell of chocolate increased the purchase of all books in the store. Customers were six times more likely to buy romance and cookbooks.
You can create a sensory experience through sound, touch, taste, and smell. For example, if you’re trying to sell a mattress, you can create a sleep experience that allows people to lay and feel the bed, with soothing sleep music and a calming smell.
Creating an experience that heightens people’s senses will create positive associations with your product and help convince them to buy something. A sensory display will not only catch people’s attention but keep them hooked.
People won’t forget this experience, and it will bring them back for more. Chocolate helped sell books, and you can test out many scents that help create a positive buying experience.
People also may help with free marketing by telling their friends about the exciting adventure they had. Sensory experiences will set you apart of other competing retail stores in the area.
5. Focus on the Product
Digital display ads are appealing, but they can have many components. For example, if you’re trying to sell speakers and set up a home theater display, you want to make sure you’re emphasizing the speakers that are the product.
You want to make sure in some way you’re making that product stand out. If it’s a home theater and you have tv as a part of the display, make it known by having the audio loud and clear.
When you have labels and instructions, only talk about the speaker system. You want to make sure you’re drawing the customer into the right part of your retail displays.
When you’re learning how to create a retail store display, an essential part to remember is that you don’t want too much surrounding the product because it can distract from what you’re trying to sell.
Enhance Your Retail Store Display
Now that you have tips on setting up a retail store display, you’re ready to enhance your product displays and catch new and old customer’s attention.
Technology is your friend, and you want to create a sensory experience people will remember. Make sure that you provide clear instructions and focus on the main product you’re trying to sell.
Less is more, and if you’re looking for an expert opinion, we are here to help you. Contact Ascentic Retail Engineering for help with your digital display ad today.