interactive digital signage

Are you looking for ways to create buzz about your company’s products? Do you fear that your current signage isn’t relaying the value of your customer’s user experience? If so, then you need to learn all that you can about interactive digital signage.

Doing so can change the game for your marketing strategy. Customers will develop more urgency for your products after seeing your goods in action. They’ll have all of the information they need to make a purchasing decision.

See below for an in-depth guide on the many industries that need to use interactive digital signage to get things going.

1. Retail

Brick-and-mortar stores are at a turning point in their history. Customers have become infatuated by all of the information that’s at the tip of their fingers.

These days, they can pull out their phone, Google a question, then have a product that answers their pain points in mere seconds. They are flooded with ads at every turn. As a matter of fact, the average person sees anywhere from 4,000 to 10,000 ads each day.

What does all of that digital marketing give your clients? Accessibility. Convenience. An insight that they’ve never had before.

You can’t capture all of that with your stagnant signage. One still picture won’t tell your customers all that they need to know about your products and/or services.

Thankfully, there’s a solution! With interactive digital signage, you can create a marketing piece that grabs the attention of your target market.

Here at Ascentic Retail Engineering, we like to say that we have a toolbox of proven solutions. We can offer all of the following tools for your digital signage:

  • MediaHubs
  • User Interfaces
  • Speaker Switchers and Amplifiers
  • BrightSign Accessories
  • System Controls
  • Headphone Switchers
  • Lighting Effects

If you’d like to learn more about these tools that we offer, be sure to visit this page to see an in-depth description of each component in our digital signage toolbox.

2. Entertainment

The entertainment industry has a tall task in front of them. They have to face the incredible feat of keeping clients entertained at all times. That means keeping them entertained while they’re in line, waiting to get in, or walking down the street with their family.

Interactive signage can keep them entertained at every turn. For example, if customers are waiting to get into a concert, the artists’ entertainment company might set up digital signage to play different hit songs, show the artists’ top music videos, or play songs from up-and-coming artists within their genre.

If you’re a movie theater that’s trying to generate interest from mall-goers to see a movie, setting up digital signage displays can help you show the trailers for different movies. These trailers are sure to generate hype for upcoming movies and have them circling the date on the calendar.

Kids entertainment companies might set up digital signage at their event that has games or interactive videos they can play. There’s never a dull moment in the entertainment industry; with proper signage in place, you’ll be able to keep your customers smiling from ear to ear.

3. Religious Groups

Churches have a number of things to update their members on. They need to keep members, new and old, up to date on upcoming events, fundraisers, initiatives, service times, and more.

Put yourself in the shoes of a first-time attendee. They walk into your church lobby and are unsure of where to go next. Do they walk straight into the auditorium? Should they find someone to talk to? How can they maximize their first visit?

Many churches are setting up a makeshift welcome area. You can use digital signage to give them quick information about your church’s service times, mission, beliefs, pastors, classes to attend, and more. It’s also a quick way to get some contact information so that your team can reach out to them later in the week to connect!

Here at Ascentic Retail Engineering, we’re proud to be a Christian-based business. Our faith has structured our corporate culture since 1976 and would be happy to help your faith-based organization thrive.

4. Media Stations

Radio and TV stations are getting more interactive by the day. To build a connection with their listeners/viewers, they aren’t afraid to get out and get involved in the community. This is a great opportunity for digital signage.

For example, let’s say a local radio station sets up shop in the lobby during a big-ticket concert. This allows them to connect with people, learn more about their daily lineups, and build listener loyalty with their radio station.

Even if they never walk up to your station, the video walls on a loop will tell them everything you want them to know.

5. Restaurants

You’ve got a long line of customers wanting you to take their order, then, the next guy in line takes the wind out of your sails by asking 100 questions about your menu.

Interactive digital signage could help you provide quick information about your menu, build a self-service kiosk where customers can take their own orders, and more.

Customers at fast-food restaurants don’t want to be served. They want fast and accurate orders finished as soon as possible. Digital signage can help you streamline the process.

Invest in Interactive Digital Signage for Your Company

Now that you have seen an in-depth guide on the industries that are in need of interactive digital signage, be sure to use this information to your advantage.

Take the time to read this article for more information on the dos and don’ts of interactive retail displays. To get started, please feel free to reach out to us by phone at 800-322-8346 and we will be delighted to assist you further.